How to learn from the best business brains...

As an avid reader of anything to do with Business or Marketing - I bought this on Saturday in Waterstone's. They have a great coffee shop in store, as is my habit; I buy coffee, keep my eye out for my favourite chairs, the soft leather one's (a real bonus if I can get one) then go in search of a couple of books...

This is excellent...one of the best I have read in a long time.

Now, Don, as he is called by colleauges and friends...as I have read the book I feel a little closer than a complete stranger - so I take the priviledge and use his christian name. Don, states and I quote:

Page 124

'Very early in my business career I came to the not so startling conclusion that every business is mainly about serving present csutomers effectively and creating new ones'

How simple is that. In a nutshell...that sums it up.

Another one...page 91

''Let's build the best car we can.And let's keep improving that car'...

This was the Japanese who made this obvious commitment...while the rest of the western automobile industry set their own internal standards, assigned their own value to a measure of qulaity and them patted themselves on the back when they came close to their own standards.

And where are the Japanese now!

We are so proud of Synchro - and proud to work with the very best people!

Three of our team are in Chicago for the IMTS...a huge exhibition.

This is a wild card exhibition for us, as we are foundry and cast metal specific ERP/MRP system...this is much more of a general manufacturing and technologuy exhibition.

As a plus...WI FI is free...some exhibitions charge really high prices for this. Others will not even allow you to take your own photographs...nope you need a license to do that, which is yet another high cost.

What a world we live in...we take a great deal of pride and responsibility in keeping our costs as low as we can. Affordability to the industry is an important mantra for us at Syncho.

Cat Nap

Sleeping on the job...

Not a bad life if you can find the right kind of lap top to snooze on !

From my chair in my office...

My first passion is the business...Synchro32

Everyday I desire to gain greater knowledge and incite, enabling Synchro32 to provide the cast metal industry with a system, which, makes available the potential to each company to combine their skill in manufacturing with a flexible working system, specifically designed for the casting sector.

The combination is powerful...

I read extensively, attend seminars and I will take the best of what I hear and read and pass it to you via my blog.

My second passion is good food...

I believe our bodies need nourishing. In most cases people treat their cars with more respect than their bodies!

So I cook...and cook and cook. It is rare for me to use a recipe and even when I do, I cannot follow it to the letter. The only problem with this method of cooking is when you really like something you make it is difficult to recreate it!

My third...people and different cultures. How fortunate we are in this day and age to have so many different cultures all accessible, if we choose to explore the world beyond our own immediate community.


Born in East Africa, my father and mother from Manchester in the north of England; I had an interesting childhood, most of the time bare foot on the plains of Africa a beautiful landscape, deeply soulful. My first language was English my second was Swahili...much of my heart is still there.

I am married to a wonderful man...who is a real guiding spirit in my life, although sadly we have no children there are compensations to be had. Three nieces; and I am a great beliver in accepting what you cannot change.